On 26 April 2014, Gravitas Ventures released the documentary The Milky Way, a film directed by Jon Fitzgerald that compares breastfeeding in the US with breastfeeding in European countries. The film was produced by Piece of My Heart Productions and Cause Pictures. In the film, producers Jennifer Davidson and Chantal Molnar travel to Berlin, Germany, and Stockholm, Sweden, to observe how people perceive breastfeeding there, compared to in the US. Breastfeeding provides multiple benefits to both the infant and mother, including infants developing a healthy immune system and mothers recovering from birth at an increased rate. The film shows how women in the US are inhibited by limited maternity leave compared to women in European countries. The Milky Way provides viewers with information about breastfeeding in the US compared to other European countries and the impact that formula companies have on women and infants.

Dana Louise Raphael was an anthropologist and breastfeeding advocate in the US during the twentieth century. After she was unable to breastfeed her own infant, Raphael began to research why breastfeeding was more common in other cultures than in the US. As part of that research, Raphael cofounded the Human Lactation Center, where she studied the breastfeeding habits of mothers around the world. Through that research, she coordinated with formula manufacturers to educate women on the benefits of breastfeeding and formula supplementation to reduce infant mortality in developing nations. In addition, Raphael was the first person to use the word doula to describe a childbirth support companion for laboring women. Raphael was an advocate for the acceptance of breastfeeding around the world, and asserted the importance of doula support for new mothers in the form of breastfeeding education.